Radio promotion is a music promotion activity aimed at getting music releases played on the radio. It involves promoting tracks by securing radio airplay, and it is an essential part of any music marketing strategy. Radio remains one of the most powerful and widely listened-to mediums for music consumption.

Radio promotion typically involves collaborating with radio stations and their music directors to ensure that an artist’s tracks are played on air.

Successful radio promotion can increase an artist’s visibility, expand their listener base, and indirectly contribute to increased album and concert ticket sales. Achieving this requires a well-thought-out strategy, persistence, and close collaboration with radio station staff.